In the article Taylor talks about how leaders have to talk to employees about why what they do is so critical to succeeding in the market. Think about the words you use every day. Do you express the concept of process improvement in a way that engages and motivates employees? Or, is your vocabulary dull and boring? Think about the WHY and discover a whole new way to talk about business process improvement.
What words do you use every day that helps move your business processes to deliver not what customers expect, but what they didn’t even know they wanted?